A UK performance network built on clean leads and clear standards.
We connect advertisers and publishers on a cost-per-lead basis, acting as the counterparty on both sides. We own the platform that makes lead quality measurable: attribution, de-duplication, validation, capping and payouts.
Performance lead generation has a trust problem. Too many networks treat compliance as paperwork and lead quality as someone else's concern. 6AM CA is built the other way round.
We focus on non-regulated verticals — home improvement, energy and automotive — where we can match high-intent enquiries to advertisers who can genuinely service them. Every lead is tracked and validated through an independent platform, so both sides can see exactly what they're paying for and getting paid for.
Publishers work to a clear consent-record standard, backed by contract. Advertisers get transparent attribution and defined return windows. We sit in the middle and hold the line on quality.
Three principles we don't compromise on.
Compliance first
We operate to UK GDPR and PECR standards and treat our data-controller responsibilities for tracking data as a core obligation, not an afterthought.
Quality over volume
Independent attribution, de-duplication, validation and capping mean advertisers pay for genuine demand and publishers are rewarded for real results.
Honest on both sides
As the counterparty to advertisers and publishers alike, we keep incentives aligned with clear terms, defined return windows and clawback protection.